These rings are just plain ugly, especially when compared to the XL rings. Those rings were designed so well that even someone who knows little about football would be able to guess it was the Steelers 5th Championship. This design reminds me of a multi LED flashlight.
Come to think about it, as big as these things are, it would have been a really cool feature if they had light emitting from each of the large diamonds. Then they could really say their rings shine more than the Giant's "bling" from last year.
The good news is that next year they'll get another change to get it right, for ring #7