Ad spending still up in Pa, Ohio

Timothy McNulty | October 24, 2008

Obama is outspending McCain by 150% in the swing states, Nielsen reports, though only by 100% in Pennsylvania. Pa is one of the three biggest swing state targets by both camps, along with Ohio and Florida.

In the home stretch leading up to the presidential election, Sen. Barack Obama is easily out-advertising his presidential opponent, Sen. John McCain.

In seven key swing states - Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, Obama placed 150% more ad units (53,049 v. 21,106) than McCain between October 6 and October 22, 2008.

Obama's advertising has been most prolific in Florida, where he ran 15,887 ads between October 6 and October 22, 2008, outpacing McCain's 4,662 ads by 240%.

Advertising by both McCain and Obama peaked on Friday, October 17 (6,031 combined ad units) - just two days after their final presidential debate.   

Both candidates have focused their advertising on Florida (20,549 combined ad units), Ohio (18,349 combined ad units), and Pennsylvania (14,286 combined ad units).

Clicking on the Pa link above takes you to a pdf with more detail on the state spending.